Frequently Asked Questions

It’s never too late! Blustery Day Design can help you rebrand your business whether you’ve already been in business 10 months or 10 years. A new logo could be an updated, improved version of your existing logo, or you can always take things in a new and better direction! Don’t settle for something that’s not exactly “you” on something as important as the way you represent yourself in the marketplace and to your customer. View our Logos page for more about what Blustery Day Design could provide, or read our resource article "Branding Yourself: the Power of Consistency."

In short – a lot! Start by thinking of yourself as a brand to promote, rather than just an individual selling things. Even as a creative person yourself, you can probably be aided by some custom graphic design to develop the look of your “brand”. Etsy sellers can present a coherent and positive image of themselves on Etsy by having a consistent visual look to their banner image & profile picture in their online shop. All artists are benefited by continuing their personal theme through their packaging and shipping materials. Blustery Day Design can help you with all of this! From product bag inserts, to hang tags with your logo and shop address, to business cards to include with orders - getting your name out there, and in a way that represents you as an artist, is key to attracting new business and retaining current customers. Everyone wants a pretty package – let us help you make your company and product really stand out in its presentation! See our resource article "Branding Yourself: the Power of Consistency" for more about making a "look" and sticking with it.

Congrats on your new venture! Speaking from experience, despite being a tough process, it’s a fun one too. After choosing a name, a logo is a great place to start in branding your new business! Some suggestions to get you started thinking about the “look” you want to develop are:

• Research your competition. Note the prevalent theme of your industry. Is it edgy, serious, conservative, bold? Then, think about how you’d like your business to fit in that current landscape. Should your look be similar to clearly indicate your industry? Or does your company hope to break the mold and go a new direction than the others? Neither is right or wrong!
  
• Think about the colors you’d like to have included. Different colors invoke different moods. A skateboard retailer may want to choose colors that reference movement and fun, while a natural products manufacturer would want a different palette.
  
• Think about any imagery you’d like to have included. If your business name references an item, you may or may not want to include that. Do you want to feature your main product in your logo? Or a reference to a service you provide? If your name doesn’t make things entirely clear what you do, is there an item or scene that would help explain what you offer? Or perhaps you don’t wish to include an image at all and want to use the words of your company name themselves in a creative way, as your complete logo. Again, there is no right or wrong!
  

Once you have some initial thoughts, send ‘em our way! Working with your ideas and asking you some follow up questions on your preferences, Blustery Day Design will be able to create a logo that accurately reflects your new business. Then once you have it, be sure to include your new logo everywhere, from business cards, to letterhead, to advertisements, to products packaging, in order to introduce and reinforce your brand!