All posts

From tips & guides to case studies to tech talk to writings... find it all here.

Colored pencils in a line

Brand extensions: the what & the why

Posted in

Brand extensions for the web are all about taking the look & feel of your existing brand and making it work online.

Tablet with colorful CSJCarondelet.org website displayed

CSJ Carondelet website

Posted in

For this organization in transition, we built a website with clarity and engaging visuals. It beautifully uplifts the congregation and its vibrant facets.

A colorful painted mural of hands reaching out.

Words that welcome: 11 guides to using inclusive language

Posted in

Do your words welcome or do they cause harm? These resources will help you include all, regardless of gender, age, race, sexuality, or circumstance.

Three hand-held sparklers against a dark blue sky

How do you measure a year?

Posted in

A whole year can really fly by! Time keeps passing and it’s easy to forget all the details, successes, and themes…

Books on a curved wooden shelf.

What we’re reading: Our 2021 book recommendations

Posted in

This year, between the two of us, we read some great non-fiction (“work”-related and non) that we thought we’d share with you.

Empty desks in a classroom

Write for a 5th-grader: Crafting simple, clear & readable content

Posted in

To make your website content friendly and understandable, focus on the basics — and make friends with some great readability tools.

Many identical boxes organized neatly on shelving.

Don’t get caught without a website backup

Posted in

Few things are scarier than when something goes awry on your website. Avoid the stress with regular, automatic website backups.

Close-up of a woman's hands drawing a website wireframe on a piece of paper.

4 tips to make links more accessible

Posted in

Finesse and optimize your hyperlinks to keep your website visitors from feeling lost and confused. Clear, appealing links help everyone.

A woman holding a book in front of her face, hiding her identity

“Rethinking Analytics: Responsibly & Ethically Gathering Useful Data”

Posted in

Download slides from “Rethinking Analytics” – PDF (6.5mb) Alternative analytics methods and mindsets Analytics tools that don’t use cookies Plausible…

A busy street with many passersby walking

“Bringing mission, justice & stewardship to your website”

Posted in

Download slides for “Bringing Mission, Justice & Stewardship to Your Website” – PDF (6.6mb) Workshop handouts Download “Post Checklist” PDF…

Adorers brand extension

Posted in

As part of our comprehensive website project with this community of Sisters, we expanded their brand with fresh, usable colors & typefaces.

Save paper & keep visitors happy with print-friendly websites

Posted in

Setting your website up to print nicely helps reduce ecological waste, save your visitors money, and give people a positive take-away from your site.