Tips & Guides

For decades, we‘ve honed our own craft through real-world work with people like you. Here we share actionable ideas & tips to make complicated things clearer and to empower you to work towards your goals.

Three hand-held sparklers against a dark blue sky

How do you measure a year?

By Jessica Yaeger

A whole year can really fly by! Time keeps passing and it’s easy to forget all the details, successes, and themes…

A woman in a jean jacket, seen from behind holding a print publication with words and colorful images inside.

Put that content online, too

By Christina Blust

When you write great content for print publications, e-newsletters, & social media, don’t let it quickly disappear, never to be seen again.

Colored pencils in a line

Brand extensions: the what & the why

By Christina Blust

Brand extensions for the web are all about taking the look & feel of your existing brand and making it work online.

A colorful painted mural of hands reaching out.

Words that welcome: 11 guides to using inclusive language

By Christina Blust

Do your words welcome or do they cause harm? These resources will help you include all, regardless of gender, age, race, sexuality, or circumstance.

Books on a curved wooden shelf.

What we’re reading: Our 2021 book recommendations

By Christina Blust

This year, between the two of us, we read some great non-fiction (“work”-related and non) that we thought we’d share with you.

Empty desks in a classroom

Write for a 5th-grader: Crafting simple, clear & readable content

By Christina Blust

To make your website content friendly and understandable, focus on the basics — and make friends with some great readability tools.

Many identical boxes organized neatly on shelving.

Don’t get caught without a website backup

By Christina Blust

Few things are scarier than when something goes awry on your website. Avoid the stress with regular, automatic website backups.

Close-up of a woman's hands drawing a website wireframe on a piece of paper.

4 tips to make links more accessible

By Christina Blust

Finesse and optimize your hyperlinks to keep your website visitors from feeling lost and confused. Clear, appealing links help everyone.

Save paper & keep visitors happy with print-friendly websites

By Christina Blust

Setting your website up to print nicely helps reduce ecological waste, save your visitors money, and give people a positive take-away from your site.

Semantics matter: Choosing the right blocks for your content

By Christina Blust

Paragraphs, headings, and lists, oh my! When creating new posts and pages, it’s important to choose the right tool for the job.

Websites, hosting and domains: a simple (illustrated) guide

By Jessica Yaeger

Here’s a “tiny house” story time to explain these three foundational pieces of a website.

Create a home base for all of your work with a website

By Jessica Yaeger

How Susan Snodgrass’s website serves as a central hub for her work, consolidating many writings published in various places.