Tips & Guides
For decades, we‘ve honed our own craft through real-world work with people like you. Here we share actionable ideas & tips to make complicated things clearer and to empower you to work towards your goals.
How do you measure a year?
A whole year can really fly by! Time keeps passing and it’s easy to forget all the details, successes, and themes…
Put that content online, too
When you write great content for print publications, e-newsletters, & social media, don’t let it quickly disappear, never to be seen again.
Brand extensions: the what & the why
Brand extensions for the web are all about taking the look & feel of your existing brand and making it work online.
Words that welcome: 11 guides to using inclusive language
Do your words welcome or do they cause harm? These resources will help you include all, regardless of gender, age, race, sexuality, or circumstance.
What we’re reading: Our 2021 book recommendations
This year, between the two of us, we read some great non-fiction (“work”-related and non) that we thought we’d share with you.
Write for a 5th-grader: Crafting simple, clear & readable content
To make your website content friendly and understandable, focus on the basics — and make friends with some great readability tools.
Don’t get caught without a website backup
Few things are scarier than when something goes awry on your website. Avoid the stress with regular, automatic website backups.
4 tips to make links more accessible
Finesse and optimize your hyperlinks to keep your website visitors from feeling lost and confused. Clear, appealing links help everyone.
Save paper & keep visitors happy with print-friendly websites
Setting your website up to print nicely helps reduce ecological waste, save your visitors money, and give people a positive take-away from your site.
Semantics matter: Choosing the right blocks for your content
Paragraphs, headings, and lists, oh my! When creating new posts and pages, it’s important to choose the right tool for the job.
Websites, hosting and domains: a simple (illustrated) guide
Here’s a “tiny house” story time to explain these three foundational pieces of a website.
Create a home base for all of your work with a website
How Susan Snodgrass’s website serves as a central hub for her work, consolidating many writings published in various places.