Tips & Guides
For decades, we‘ve honed our own craft through real-world work with real people like you. Here we share actionable ideas, tips & guides to make complicated things clearer and to empower you to work towards your goals. (Get more tips in your inbox by signing up for our newsletter.)
Stay fresh: Making sure your social media shares look up-to-date
Is Facebook or LinkedIn pulling in old info from your website? Here's how to clear their caches and fix this issue.
PDFs: Keeping them small
If you need to use PDFs on your site, it’s important to keep their file size as small as possible. Here are some tips to keep in mind.
Think like a detective: What is missing… and who is missing?
It's easiest to look at who IS coming to your site and your events. But what happens when you think like a detective & ask, "Who's missing?"
Make sure your website works without visuals
No matter the reason why a site visitor may not be able to see your site, it's important to accommodate those with visual impairments.
How do you measure a year?
When you gather data and review your work for the year, you'll be set to celebrate your success.
Share the love (and the organizational email addresses)
For things like hosting and domain accounts, setting up generic organizational email addresses is the answer.
Put that content online, too
When you write great content for print publications, e-newsletters, & social media, don't let it quickly disappear, never to be seen again.
Brand extensions: the what & the why
Brand extensions for the web are all about taking the look & feel of your existing brand and making it work online.
Words that welcome: 11 guides to using inclusive language
Do your words welcome or do they cause harm? These resources will help you include all, regardless of gender, age, race, sexuality, or circumstance.
What we’re reading: Our 2021 book recommendations
This year, between the two of us, we read some great non-fiction ("work"-related and non) that we thought we'd share with you.
Write for a 5th-grader: Crafting simple, clear & readable content
To make your website content friendly and understandable, focus on the basics — and make friends with some great readability tools.
Don’t get caught without a website backup
Few things are scarier than when something goes awry on your website. Avoid the stress with regular, automatic website backups.