Tips & Guides

For decades, we‘ve honed our own craft through real-world work with people like you. Here we share actionable ideas & tips to make complicated things clearer and to empower you to work towards your goals.

Make an impression and be remembered with business cards

By Christina Blust

How Nashville musician Jimmy Rinehart makes connections with people in the industry, gets people to his website, and proves he’s worth remembering.

Album Art wording: a checklist for musicians

By Christina Blust

You’ve got your tracks recorded, song order finalized, & title chosen — now get all of your copy together. Here’s a handy checklist of what you need.

Keep it together! “Asset management” for creators

By Christina Blust

Musician, writer, maker, or artist? Here’s how to organize & store all of your digital files, images, bits of copy, and links (so you can find them when you need them).

File formats: What to do with all your logo files

By Christina Blust

If you’ve got a bunch of brand identity files and don’t know what’s what, this handy reference can help. From vector to raster, EPS to JPEG, we’ve got you.

Don’t be humble! Use testimonials as social proof

By Christina Blust

People make decisions based on what other people are saying. Collecting and sharing great testimonials lets others do all the bragging about you.

Get that picture in the Wiki-verse

By Christina Blust

Have you taken a photo that would be great for Wikipedia? Here’s how to give it to the Internet.

Color theory for crafts: Contrast

By Jessica Yaeger

Color theory is for crafts, too! The right color choice in the background can make the top pop.

Wikipedia articles for awesome ladies: a primer

By Christina Blust

So you’re an awesome lady who’s done cool things and you think you’re worthy of a Wikipedia article! Here’s a part manifesto, part how-to.

How to improve your site with category & tag descriptions

By Christina Blust

Provide value to your WordPress website visitors by giving each category and tag a description, and then double-checking its SEO data. Everyone wins!