Get the word out with flexible, super-usable flyers

How Th‘ Poetry Asylum uses economical black-and-white flyers to spread the word about their monthly poetry readings.

Th’ Poetry Asylum is a community organization in Terre Haute, Indiana. They meet regularly for readings of poetry and prose. Run by volunteers, the readings have an often-changing line-up of local performers. They strive to be a safe haven for writers of all ages, to uplift their town with creativity, and to make community-minded connections.

The opportunity:
Get the word out

Th’ Poetry Asylum always wants to reach writers in their neighborhood wherever they may be: coffee shops, university buildings, and around town. Beyond word of mouth, they’re always looking for ways to broaden their influence and welcome new poets and readers into their creative community.

The tool:
Adaptable, reproducible flyers

We built on the zine-like identity we created for Th’ Poetry Asylum and created a letter-size flyer template system. Based on a bold but simple grid, we designed it to be recognizable and eye-catching. With clear spaces for important information, the design can be tweaked for whatever event they’re promoting without losing any of the edgy appeal. And since the flyers are black-and-white, volunteers can then inexpensively print (or even photocopy) them to plaster all over town.

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