Case study

NKY Roots website

We built a bright & welcoming website for this mountain bike team to promote themselves in their community and invite kids to join.

Project snapshot


NKY Roots, Northern Kentucky

What we delivered

  • Website content strategy & design

NKY Roots are a co-ed composite mountain bike team consisting of students grades 6-12 from the Northern Kentucky area. The team practices weekly and attends several races with accompanying team camping trips, providing enriching experiences and friendships for local kids and their families. Because NKY Roots don’t represent any specific school and all kids are welcome, they knew that only having a presence on social media wasn’t enough. The team needed a website to reach a broad audience of potential athletes.

Welcoming and clear

Fun shapes and vibrant colors represent this energetic team well (and match their team jerseys, too).

NKY Roots have a motto: “No tryouts. No cuts. No benches. Everybody rides.” It was important that the new website fully show what the experience would be like for the kids involved. We started from their logo and picked a bright, youthful palette to pair with dynamic action shots of the riders. With clear information and welcoming copy, the new website helps potential athletes (and their parents) know what the sport of mountain biking is like.

In addition to informational pages, we set up a blog to feature guest posts written by the kids, coaches, or parents. Finally, we added an easy-to-access contact form, giving parents a way to take action and reach out with questions or to join the team. Form submissions go right to the coaches so they can share further information.

Top photo credit: Jessica Yaeger.

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1 Comment

  1. Jennifer on September 21, 2022 at 6:42 pm

    Looks great! Love the colors you chose. Sounds like a really great organization!

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