What WordCamp US needed

WordCamp is the official organization that helps members of the WordPress community host low-cost conferences across the world, hoping to democratize publishing and give back to people of all backgrounds who work with WordPress. Their primary national/regional conference for North and South America is WordCamp U.S.

They needed appealing designs for the swag that attendees receive. For 2018, all attendees would receive the customary t-shirt and sticker sheet, and an additional slate coaster. Speakers additionally would be given a bamboo cutting board branded with the conference logo (which we had previously designed for them).

Our solutions

For the t-shirts, we drew a simple and classic vinyl record design to reference the conference’s Nashville location in 2018. We then chose particular colored inks to elevate the shirts from a standard white-ink treatment. For the navy shirts all attendees received, we chose a gold ink, and for the wine-colored shirts all volunteers wore during the conference, a mint green ink provided a pop of unexpected color.

The sticker sheets feature the rock-star Wapuu we had drawn, adapted from our designs for previous WordCamps. Additionally, we added a variety of fun stickers in colors to match all of our conference branding as well as the WordPress project. For the slate coasters, we paired a gold ink with a stylized catchphrase of the WordPress project.

T-shirts

Coasters

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Cutting boards