What Meg needed

Meg is an occupational therapist and yoga instructor with a specialty in adapting yoga for all bodies, minds, and circumstances. She came to us in need of a business identity that could serve as a welcoming introduction to her services.

Meg was struggling with what her visual look should be and how to seem both approachable and professional. But as a writer, she had plenty of words for her vision! She said Gray Bird Yoga & OT is for “people who have obstacles to manage and complex worlds (physical and mental health, injury/illness, body type/structure/differences) but are determined to live life fully and with joy. … I immediately think of animals that are maybe not conventionally beautiful and beloved, but are great just the same — the girl birds of the world (not so flashy), three-legged dogs — and of flowers that are usually considered weeds (white clover, dandelions, wild violets, birdsfoot trefoil, moonseed vine) but are actually terribly lovely if you get over the green lawn idea.”

Our solution

It was a fun challenge to take Meg’s philosophy and make something great for her. We drew a sweet little mourning dove for her, and we paired it with a simple and classy type treatment. The logo is not exactly symmetrical, but it has a nice balance and peace to it anyway. We think it echoes Meg’s “Any age, any body, any life story” mantra nicely.

The logo itself is very versatile, with a square-ish version and a more horizontal version. Either can be used on a dark background or a light one without losing sense of the branding. These graphic elements lent themselves nicely to a business card that is professional without being too stoic.

Identity at a glance