Soup Bowl Benefit Logo
A witty, legible mark for a great cause
Terre Haute, Indiana
What we delivered
What Catholic Charities needed
The Soup Bowl Benefit is an annual fundraiser to benefit the hungry in the Wabash Valley. Artists create and donate beautiful hand-crafted bowls, and then guests pay to eat delicious soup and go home with a bowl. The organization needed a nice graphic to represent themselves on flyers and in digital marketing efforts.
We designed this witty little logo with two soup bowls taking the place of the O’s. The color palette pulls from the earthy, vibrant colors of many of the handmade bowls. We supplied three final files: a full color for digital graphics and higher-quality print pieces, a grayscale version for black and white printing, and a bold black-only version as an alternate for clarity. The final result is both legible and visually appealing, no matter the medium.