Th’ Poetry Asylum Logo & Flyer

A zine-style look for a community writers’ organization

What th’ poetry asylum needed

This organization of poets and writers hosts a monthly community reading at a local coffee shop in Terre Haute, Indiana. They also run other events from time to time. They needed an identity that was recognizable in the community. They also needed a flyer that could be plastered all over town.

Our solutions

We balanced a typewriter-style typeface and scrawled handwriting to create a nice set of usable square marks. They can be used in combination or on their own without losing their sense of identity. Playing off of the marks’ zine-like feel, the flyer is eye-catching and super usable. It can be photo-copied easily in black and white without losing any of its edgy appeal.

Logo squares can be combined and sized in various ways.
Logo squares can be combined and sized in various ways.

THPAnotebook

Eye-catching flyer is easily and inexpensively reproduced.
Eye-catching flyer is easily and inexpensively reproduced.

Identity at a glance

ThPoetryAsylum Mood Board