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Project

WCUS Nashville Bandanas, Shirts & Stickers

Boots, banjos & bandanas: classy line art brings the spirit of Nashville to WordPress conference swag

Client

WordCamp US

What we delivered

Merch design

What WordCamp US needed

WordCamp is the official organization that helps members of the WordPress community host low-cost conferences across the world, hoping to democratize publishing and give back to people of all backgrounds who work with WordPress. Their primary national/regional conference for North and South America is WordCamp U.S.

The 2017 conference was held in Nashville, Tennessee, and the attendee swag had to be on point. All attendees would receive a t-shirt, a sticker sheet, and a custom gift.

Our solutions

We worked with the rest of the organizer team to choose classic, wearable t-shirt colors, and then we designed a neat line-based artwork for the screen-print. Expanding on the logo identity we had previously designed for them, we incorporated classic local motifs and landmarks to create a look that was uniquely Nashville.

Then we expanded this illustration to create a red bandana as the custom gift for all attendees, incorporating even more Nashville-themed art and combining it with the WordPress imagery to create a one-of-a-kind, unforgettable piece of swag.

Pieces of both designs were then integrated into our sticker sheet, featuring the lady rocker Wapuu we drew, a mini-bandana sticker, and other purely Nashville artworks.

T-shirts

Crisp line art really pops on the heather attendee t-shirts.

Bandanas

At first glance a classic red bandana, the design reveals itself upon closer inspection to feature guitars, boots, banjos, the Tennessee seal, the WordPress logo, the cornflower and the Parthenon: all Nashville badges of honor.

Stickers

Sticker sheets incorporated a mini-bandana artwork as well as the Wapuu we drew, the conference logo we designed, and a tongue-in-cheek tribute to hot chicken.
Sticker sheet designs were repurposed and enlarged as afterparty photo booth props too!
The swag was a hit with WordCamp US 2017 attendees.