WordCamp US 2017 Day-of Materials
We expanded the brand identity we'd created to make a welcoming, bright atmosphere for attendees
What we delivered
What WordCamp US needed
WordCamp is the official organization that helps members of the WordPress community host low-cost conferences across the world, hoping to democratize publishing and give back to people of all backgrounds who work with WordPress. Their primary national/regional conference for North and South America is WordCamp U.S.
The 2017 conference was held at Music City Center in Nashville, Tennessee. They needed clear wayfinding signage to welcome and direct attendees. They also needed personalized conference badges for all attendees, speakers, volunteers and sponsors.
Building on our previous logo/identity work for WordCamp US, we extended the branding to signage. Instead of doing cookie cutter, plain designs, we used this opportunity to bring a bit of personality and whimsy to each sign. Then we designed a themed badge that could be data-merged with attendee data to create personalized, beautiful name cards for each person who attended.
As a bonus, we created a fun, large face-in-the-hole board with various community mascots (“wapuus”) for attendees to enjoy snapping pictures with.
A variety of the signs we created for the day-of experience.