Authenticity
But dreams do not come true just because you dream them. It’s hard work that makes things happen. It’s hard work that creates change.
Shonda Rimes
Don’t be humble! Use testimonials as social proof
People make decisions based on what other people are saying. Collecting and sharing great testimonials lets others do all the bragging about you.
“The willingness to show up changes us. It makes us a little braver each time.”
Brené Brown