Brand Extensions for Web
Building websites that are beautiful and on-brand
With a Blustery Day Design brand extension for your website, you’ll always look your best.
When you’ve already got a logo or brand but need it to work on your website, we adapt and expand your brand identity for web use. You’ll be able to represent yourself authentically and stand above the crowd.
Starting from the website project’s discovery & content strategy work, we deep-dive into your specific combination of goals, needs, audience and existing brand elements.
Expanded color palette
Websites need lots of colors for information hierarchy and clarity. We carefully craft a beautiful, intentional palette to meet your site’s needs.
Sometimes brand fonts are too detailed or hard to read online. We find the perfect complementary typefaces to match the vibe of your brand and make reading on your website a breeze.
We make sure you have all of the information about your brand extension’s colors and typefaces, setting you up for consistent visuals on the website and beyond.
Our brand extensions always prioritize website accessibility standards, including color contrast guidelines & best practices.
Clear & readable
A pretty website is useless if no one can read it! We make choices that help you reach more people & effectively spread your message.
Instead of using generic website color themes, Jessica & Christina craft a one-of-a-kind brand extension just for you.
Strong & consistent
By building your site with an intentionally extended brand, we’re setting good visual precedents that can grow strategically.