Brand Extensions for Web

Building websites that are beautiful and on-brand

With a Blustery Day Design brand extension for your website, you’ll always look your best.

Our approach

When you’ve already got a logo or brand but need it to work on your website, we adapt and expand your brand identity for web use. You’ll be able to represent yourself authentically and stand above the crowd.

Discovery

Starting from the website project’s discovery & content strategy work, we deep-dive into your specific combination of goals, needs, audience and existing brand elements.

Expanded color palette

Websites need lots of colors for information hierarchy and clarity. We carefully craft a beautiful, intentional palette to meet your site’s needs.

Legible typefaces

Sometimes brand fonts are too detailed or hard to read online. We find the perfect complementary typefaces to match the vibe of your brand and make reading on your website a breeze.

Documentation

We make sure you have all of the information about your brand extension’s colors and typefaces, setting you up for consistent visuals on the website and beyond.

Establishing your online identity

Including a brand extension in your website project allows us to build a site that looks like you. This work gives us a starting point for the full visual design of the website, so it’s appealing and welcoming to all.

Accessible

Our brand extensions always prioritize website accessibility standards, including color contrast guidelines & best practices.

Clear & readable

A pretty website is useless if no one can read it! We make choices that help you reach more people & effectively spread your message.

Authentically you

Instead of using generic website color themes, Jessica & Christina craft a one-of-a-kind brand extension just for you.

Strong & consistent

By building your site with an intentionally extended brand, we’re setting good visual precedents that can grow strategically.

Some of the great folks we’ve created website brand extensions for

Sisters of Providence of Saint Mary-of-the-Woods

Adorers of the Blood of Christ, United States Region

Religious of the Sacred Heart of Mary Eastern America

“When I first looked at our new website, what came to mind was the line from a Robert Frost poem, ‘The Woods is lovely, dark and deep.’ The new colors and images presented on our website are deep and rich and really do reflect our Woodland roots.”
Dawn Tomaszewski, SP
General Superior, Sisters of Providence of Saint Mary-of-the-Woods

“Blustery Day Design was a godsend. They were easy to work with, created a beautiful website, and helped us suss out all our content and strategy in a lasting way. Our new site is true to who we are and a beautiful representation of our organization.”
Molly McKinstry
Communications Associate, Adorers of the Blood of Christ, U.S. Region

“I wanted a website that would showcase my writing and publishing projects yet still have a strong visual presence that wouldn’t clash with the images of artworks featured in my articles. I couldn’t be more pleased as the site accomplishes all that I hoped it would, and more.”
Susan Snodgrass
Art critic, writer & editor

“Blustery Day Design helped us start with the big picture and think through the purpose and goals of every piece we built and populated. Together, we thought through what would be useful and manageable for us, and then they made it beautiful!”
Kim Westerman
Communications Director, Sisters of St. Joseph of Carondelet