Felician Sisters of North America
Website project
About the organization
The Felician Sisters of North America (FSNA) are a congregation of sisters with locations in the United States, Canada, and Haiti. Ministering in health care, education and social services, FSNA has founded, sponsor, co-sponsor or support more than 40 ministries across the continent.
Project to-do list
Project milestone
Content strategy & site architecture
After clarifying our website needs and goals together, we worked with FSNA’s project team to create a comprehensive working list of content on the new site. We strategized the perfect site architecture to hold it all. Notably, we grouped items in hierarchical structures that are understandable for external audiences. Then we defined clear categories and tags for post content, so that posts could appear dynamically throughout the site when relevant. This content strategy work set the stage for a clear, super-usable site.
Project milestone
Brand extension
The Felician Sisters already had a logo and brand guidelines detailing their identity. We started from their strong foundations and did a full brand extension. First, we expanded their joyful, vibrant color palette to include the tints and shades needed for our site design. At every step, we made sure to allow for accessible color contrast ratios. Then we chose two web-appropriate typefaces — one heading font that matched their existing brand guidelines, and one body copy that complemented their identity and ensured full legibility.
Project milestone
Site design & development
From the ground up, we built a brand new, full-featured website. We developed pages, posts, events and archives in a modern, accessible design. In particular, we followed the content strategy foundations to choose colors and design elements that are joyful, welcoming, and active.
From full-width thoughtfully designed foundational pages to beautiful-by-default stories, everything looks great on all device widths. And clear main navigation, sectional menus, and breadcrumbs ensure that the visitor never feels lost.
Dynamic story feeds are scattered throughout the site, uplifting the Sisters’ fantastic written content and photographs. Additionally, the website team can easily embed YouTube videos, contact forms, and donation capabilities wherever needed.
Above all, the end result is a vibrant website that communicates the Felician Sisters’ message effectively and authentically — and that inspires others to join in.
Spotlight on
Searchable & sortable ministries list
To help communicate the Felician Sisters’ ministry information, we built a full-featured ministries table. Site visitors can explore ministries by location, name, or category. In addition, a button-style link to each ministry’s online presence allows quick access to associated websites.
Spotlight on
Event calendar
FSNA has a variety of events to showcase and promote. We built them a full-featured event calendar, including list view, month view, and map view. Additionally, each individual event gets its own event details page & url, making it super-easy to link to from enewsletters and social media. And we set up the calendar structure and schema to be fully optimized for search engines, including in Google’s “events near me” style of search results.
“Jessica and Christina have a wealth of experience, and after working with them a short time, I found them very easy to trust. They are thorough, thoughtful, extremely organized and fun too! We now have a beautiful, engaging website that automatically populates new information we add in multiple places, updating the website with very little effort. And we have a company that we can continue to go to for answers or help if we need it.”
Caroline Martien
Manager of Donor Relations, Felician Sisters of North America
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