WordCamp US signage on the large scale screens in Music City Center

About the event

WordCamp is the official organization that helps members of the WordPress community host low-cost conferences across the world, hoping to democratize publishing and give back to people of all backgrounds who work with WordPress. Their primary national/regional conference for North and South America is WordCamp U.S. The 2018 conference was held at Music City Center in Nashville, Tennessee.

Attendees checking in to WordCamp U.S. 2018
Photo by Jen Hooks, licensed CC-by-sa.

Project to-do list

  • Work with the core WordCamp organizing team and the design team to strategize, collaborate and manage the design needs for the large-scale event
  • Iterate on our 2017 logo to create a cohesive, recognizable visual look for the continet-wide event
  • Design pre-event promotional and advertising materials
  • Set the vibe and give attendees needed information with clear wayfinding signage in both print and digital formats
  • Design colorful name badges, then process and mail-merge all event attendee data into the design and output for print
  • Brainstorm & design fun attendee swag, including a t-shirt, sticker sheet, and custom gift
  • Create a variety of digital graphics, including banner ads, video end-caps, speaker graphics, and social media templates
WordCamp US route sign logo with the words "Nashville 2018," colorful stripes and the skyline.
The stripes, colors and imagery could be extended to many uses.

Project milestone

A joyful, colorful visual identity

We had designed a route road sign-style logo for 2017’s conference, and for 2018 we added a fun new palette of additional colors. Then we developed some overlapping strips of color as a design element that could be carried throughout pre-event and day-of materials. This created a recognizable look that tied the event to past conferences, plus fresh new elements for this continent-wide event.

Project milestone

Name badges

Many WordCamp attendees hang on to their attendee badges & lanyards as souvenirs of the event, so we knew they had to look great. Blustery Day Design created a themed badge that we could data-merge with attendee data to create personalized, beautiful name badges for each person who attended.

We also color-coded the badges so volunteers, organizers, speakers and sponsors could have different variations of the color palette.

Colorful name badges lie on a table for attendees to pick up.
Volunteer and organizer badges show the varying color palettes.
Digital signage designating the Hallway Track

Project milestone

Day-of signage

We then extended the branding to print & digital signage. Instead of doing cookie cutter, plain designs, we used this opportunity to bring a bit of personality and whimsy to each sign. We focused on legible, helpful wayfinding that ensured attendees never felt lost or confused.

Spotlight on

Digital graphics & templates

A big part of any tech-related conference is the online conversation and digital event presence. We designed a wide variety of digital templates that could be utilized before and during the event. For instance, a standardized speaker graphic template could be used to promote the talk beforehand on social media as well as on the large-scale screen slides day-of. Other graphics included sponsor slides, video branding for the recorded talks, and banner ads promoting the event.

Three smiling volunteers wear the dark red with mint ink tee shirt.
Photo by Steve Shankman, licensed cc-by-sa.

Project milestone

Event t-shirts

For the t-shirts, we drew a simple and classic vinyl record design to reference the conference’s Nashville location in 2018. We then chose particular colored inks to elevate the shirts from a standard white-ink treatment. For the navy shirts all attendees received, we chose a gold ink, and for the wine-colored shirts all volunteers wore during the conference, a mint green ink provided a pop of unexpected color.

Project milestone

Attendee swag

We knew that the event needed appealing designs for the swag that attendees receive. The sticker sheets feature the rock-star Wapuu we had drawn, adapted from our designs for previous WordCamps. Additionally, we added a variety of fun stickers in colors to match all of our conference branding as well as the WordPress project.

For the slate coasters, we paired a gold ink with a stylized catchphrase of the WordPress project.

The WordCamp logo is etched into the cutting board surface.

Project milestone

Speaker gifts

In addition to receiving the other items, conference speakers received a special speaker gift. They were given a bamboo cutting board branded with the conference logo. On-brand, useful & fun.

Take the first step.

Whether you have a project in mind, need a speaker for an event, or just have a question — we'd love to hear from you.

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