About the event
WordCamp is the official organization that helps members of the WordPress community host low-cost conferences across the world, hoping to democratize publishing and give back to people of all backgrounds who work with WordPress. Their primary national/regional conference for North and South America is WordCamp U.S. The 2018 conference was held at Music City Center in Nashville, Tennessee.
Project to-do list
A joyful, colorful visual identity
We had designed a route road sign-style logo for 2017’s conference, and for 2018 we added a fun new palette of additional colors. Then we developed some overlapping strips of color as a design element that could be carried throughout pre-event and day-of materials. This created a recognizable look that tied the event to past conferences, plus fresh new elements for this continent-wide event.
Many WordCamp attendees hang on to their attendee badges & lanyards as souvenirs of the event, so we knew they had to look great. Blustery Day Design created a themed badge that we could data-merge with attendee data to create personalized, beautiful name badges for each person who attended.
We also color-coded the badges so volunteers, organizers, speakers and sponsors could have different variations of the color palette.
We then extended the branding to print & digital signage. Instead of doing cookie cutter, plain designs, we used this opportunity to bring a bit of personality and whimsy to each sign. We focused on legible, helpful wayfinding that ensured attendees never felt lost or confused.
Digital graphics & templates
A big part of any tech-related conference is the online conversation and digital event presence. We designed a wide variety of digital templates that could be utilized before and during the event. For instance, a standardized speaker graphic template could be used to promote the talk beforehand on social media as well as on the large-scale screen slides day-of. Other graphics included sponsor slides, video branding for the recorded talks, and banner ads promoting the event.
For the t-shirts, we drew a simple and classic vinyl record design to reference the conference’s Nashville location in 2018. We then chose particular colored inks to elevate the shirts from a standard white-ink treatment. For the navy shirts all attendees received, we chose a gold ink, and for the wine-colored shirts all volunteers wore during the conference, a mint green ink provided a pop of unexpected color.
We knew that the event needed appealing designs for the swag that attendees receive. The sticker sheets feature the rock-star Wapuu we had drawn, adapted from our designs for previous WordCamps. Additionally, we added a variety of fun stickers in colors to match all of our conference branding as well as the WordPress project.
For the slate coasters, we paired a gold ink with a stylized catchphrase of the WordPress project.
In addition to receiving the other items, conference speakers received a special speaker gift. They were given a bamboo cutting board branded with the conference logo. On-brand, useful & fun.
Take the first step.
Whether you have a project in mind, need a speaker for an event, or just have a question — we'd love to hear from you.