File formats: What to do with all your logo files
If you've got a bunch of brand identity files and don't know what's what, this handy reference can help. From vector to raster, EPS to JPEG, we've got you.
Written on June 19, 2019 by Christina Blust
When we finish up a logo design project here at Blustery Day Design, we always send the clients a whole bunch of files! As the recipient, you might be unsure what to do with them all. First off, back them all up somewhere safe. Then read this handy guide to see what’s what.
File type features
Different types of files are used for different reasons. Some file types are more appropriate for print pieces, and others are more appropriate for web. Knowing the particular pros and cons of each file type is helpful.
Here’s an overview of the categories of file formats. (Sometimes the details of a particular file may vary, but this a good starting place to generalize from.)
Used for PRINT
Used for WEB
Used for WEB
Here’s some information about common file types, including how to view & edit them and their unique features.
File types for print and editing use
The software maker Adobe (who run Creative Cloud) has long dominated this space. But recently, other programs have entered the vector creation space too, so you may not be tied to Adobe Illustrator.
Encapsulated Postscript Vector
Adobe Illustrator file
Portable Document Format
File types for web use
Portable Network Graphics
Joint Photographic Experts Group standard
Scalable Vector Graphics