The Wikipedia Test: Does your website answer these questions?
As a Wikipedia author, I've scoured countless websites in search of key facts. Here are the basics I'm always looking for.
Content Strategy
Who is this for? What’s the goal? With the content strategy portion of any website project, we can help you think through every aspect of your content to make sure your words and pictures do good work for you.
Think like a detective: What is missing… and who is missing?
It's easiest to look at who IS coming to your site and your events. But what happens when you think like a detective & ask, "Who's missing?"
Put that content online, too
When you write great content for print publications, e-newsletters, & social media, don't let it quickly disappear, never to be seen again.
Keep it together! “Asset management” for creators
Musician, writer, maker, or artist? Here's how to organize & store all of your digital files, images, bits of copy, and links (so you can find them when you need them).
Don’t be humble! Use testimonials as social proof
People make decisions based on what other people are saying. Collecting and sharing great testimonials lets others do all the bragging about you.