Tracy Richardson
Album art
Photos credit: Lori Collings.
About the project
Tracy Richardson is an award-winning singer-songwriter, music therapist, and professor of music therapy in Indiana. At the request of her mom, she recorded an album of traditional hymns called The Church in the Wildwood. Tracy needed some top-notch album art for physical and digital distribution of the record, ensuring a professional & appealing presentation of the material.
Project to-do list
Project milestone
Creative direction
Starting from Tracy’s vision for the end product, we found the perfect colors and typefaces to complement the imagery and uplift the old-time, rural church feel.
Project milestone
Digipak layout
Tracy supplied us with some photos and a wonderfully organized document of needed text copy. We distributed this information throughout the four-panel digipak. By utilizing clear hierarchy of information and creative typographical standards, we made sure the final result was understandable and engaging.
We gave careful consideration to each panel of the packaging, including the spine, so the listener’s full experience with the physical album will be a positive one.
“I’m so happy. I love the fonts you chose and how you tied the colors all together! … I cannot wait to share the music and beautiful design!”
Tracy Richardson
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