About the organization
St. Joseph Educational Ministries (SJEM) is an innovative organization that works as a bridge between its sponsored educational institutions and the Catholic Church. They provide education and information for the leadership of the schools they sponsor, helping to carry on the schools’ legacies and foundational beliefs.
Project to-do list
Content strategy foundations
Since St. Joseph Educational Ministries is a new organization (and the first of its kind), our web project team spent intentional time thinking through the content strategy foundations. Together, we clarified potential audiences, what types of content the site needed to accommodate, and the mood or feeling that should be conveyed to site visitors. We identified that the site needed to present SJEM as the perfect balance of cutting-edge and trustworthy, evolving and experienced, grounded and future-thinking.
After clarifying our website needs and goals together, we created a working list of content needed on the new site and strategized the perfect site architecture to hold it all. We created a hierarchy of needed pages, grouping things in an understandable way for external audiences. And we defined clear categories and tags for post content, so that the posts could appear dynamically in feeds throughout the site when relevant.
We completed a full brand extension for the site, where we extended their logo to a complete web identity, with a beautiful color palette that included necessary neutrals as well as colors that meet web accessibility color contrast standards. And we prioritized legible web typography, pairing the typeface in the logo with a nicely readable serif font.
Site design & development
From the ground up, we developed a brand new welcoming website that provides informational pages as well as integrated update posts. Post feeds scattered throughout the site give additional access to these updates, narrowed down to content that is relevant for the current page.
We designed the site to be bright, friendly and engaging. This strong and accessible website foundation will enable SJEM to accommodate new content, new sponsored schools, or new initiatives well into the future.
Sometimes SJEM has content to post that is created by them, but often they are uplifting and sharing content created by their member institutions. We designed each update post to be welcoming and super-readable. Author information gives context for who the post is coming from, and well-organized taxonomies (like categories and posts) make sure that everything is labeled clearly. These tags and categories also enable the site to automatically include this content in the context-relevant dynamic feeds throughout.
Though the bulk of the site’s information is for anyone to read and written for the public, a few pages contain useful information for SJEM sponsored partners (including board members, school leadership, etc.).
We created a helpful utility menu navigation in the top right corner of the site to direct these internal people to the “hub” pages created for them. By providing easy access to these pages without cluttering up the primary main menu, we’re keeping these members happy without confusing the majority of the site’s visitors.
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