WordCamp is a community-run WordPress conference, held yearly in dozens of cities around the world. For Nashville’s 2016 conference, the planning team wanted a unique visual identity that would make them stand out from the other WordCamps. They wanted it to feel like Nashville without being cliché about it, and they knew they’d need all sorts of items designed — from advertisements to promo pieces to swag to signage.
Christina was excited to step in as design lead for the conference. With the help of the planning team and other leads, we created a colorful identity based on the classic printmaking style of Nashville music posters. We used a CMYK ink-overlay style and incorporated some of the visual cues of WordPress programming, like brackets, PHP code language and the arrow & hand pointers. The fun, recognizable identity translated well to everything the #wcnash team needed, and the final conference materials were whimsical, welcoming and vibrant.