WordCamp is a community-run WordPress conference, held yearly in dozens of cities around the world. For Nashville’s 2016 conference, the planning team wanted a unique visual identity that would make them stand out from the other WordCamps. They wanted it to feel like Nashville without being cliché about it, and they knew they’d need all sorts of items designed — from advertisements to promo pieces to swag to signage.
Our solutions
Christina was excited to step in as design lead for the conference. With the help of the planning team and other leads, we created a colorful identity based on the classic printmaking style of Nashville music posters. We used a CMYK ink-overlay style and incorporated some of the visual cues of WordPress programming, like brackets, PHP code language and the arrow & hand pointers. The fun, recognizable identity translated well to everything the #wcnash team needed, and the final conference materials were whimsical, welcoming and vibrant.
Identity
We provided a comprehensive branding style guide so the colors and typefaces could be used consistently by all of the planning crew members.
The Wapuu is the official mascot of WordCamps worldwide, and many camps create their own version. We drew this little guy with a country gentleman guitar and a Willie Nelson bandana for a Wapuu that is iconically Nashville.
We used the identity in a custom site design that looks great on all screens.
Promo & advertising
The promo poster & postcards utilize this cheeky letterpress/WordPress programming code combo.
This print ad ran in the weekly Nashville Scene, distributed all over town.
Swag
In addition to the #wcnash branded elements, the sticker sheets include the Wapuu we drew for the conference.
One of the WP Ninja reps liked the sticker so much, he put it right on his laptop. (Bonus: he was wearing the logo on his t-shirt for the perfect background.)
The multi-colored guitar picks were a hit.
Branded mason jars added to the swag.
Day-of signage & materials
This large banner hung in the big open stairwell area.
Lanyards for all attendees
Fun signage with typographic details kept everyone on track.
Schedule posters outside each room.
Some of the happy WordCamp Nashville 2016 crew, with volunteer bandanas and lanyards perfectly matching the conference branding.
These thank you cards get a bright magenta envelope too.
