Stay fresh: Making sure your social media shares look up-to-date
Is Facebook or LinkedIn pulling in old info from your website? Here's how to clear their caches and fix this issue.
Has this ever happened to you? You update an existing page on your website (great job!) and then go to share the new content on social media. But the social media preview’s picture and words are still the old stuff. 🙁
A client asked us about this recently after we launched their brand new site. We thought this information might be helpful for the rest of you, too!
You can clear the social media site’s cache
For every URL on your site that’s been shared before, social media sites cache the info they pull in at that time, like the featured image, the title, and the excerpt text. (This means they keep their own records of your data at a point in time.) Then, the social media sites hang onto their own cached info for a while, pulling from their data instead of looking at your site anew.
But don’t worry! If needed, you can tell the social media sites to go grab the fresh data from your site. Here’s how:
The refresh keeps you looking fresh
We know you all work hard on your website’s content to keep it up-to-date and relevant — this way all that effort can be reflected on social media, too.
