Your website is a vital tool to communicate your message and share your important work. Learn how to make sure your online home is effective & authentic — functional for you and super-welcoming to your site visitors.

piles of books and documents

PDFs: Keeping them small

If you need to use PDFs on your site, it’s important to keep their file size as small as possible. Here are some tips to keep in mind.
A person seen from behind reading a magazine.

Put that content online, too

When you write great content for print publications, e-newsletters, & social media, don't let it quickly disappear, never to be seen again.
Close-up of a woman's hands drawing a website wireframe on a piece of paper.

4 tips to make links more accessible

Finesse and optimize your hyperlinks to keep your website visitors from feeling lost and confused. Clear, appealing links help everyone.