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Tips & Guides

For decades, we‘ve honed our own craft through real-world work with real people like you. Here we share actionable ideas, tips & guides to make complicated things clearer and to empower you to work towards your goals. (Get more tips in your inbox by signing up for our newsletter.)

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Don’t get caught without a website backup

October 28, 2021

Few things are scarier than when something goes awry on your website. Avoid the stress with regular, automatic website backups.

Close-up of a woman's hands drawing a website wireframe on a piece of paper.

4 tips to make links more accessible

October 20, 2021

Finesse and optimize your hyperlinks to keep your website visitors from feeling lost and confused. Clear, appealing links help everyone.

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Save paper & keep visitors happy with print-friendly websites

July 14, 2021

Setting your website up to print nicely helps reduce ecological waste, save your visitors money, and give people a positive take-away from your site.

Various print blocks in drawers, ready to be used in a printing press.

Semantics matter: Choosing the right blocks for your content

May 24, 2021

Paragraphs, headings, and lists, oh my! When creating new posts and pages, it's important to choose the right tool for the job.

Vinyl records lined up in their bins, with category signs interspersed.

How to improve your site with category & tag descriptions

September 8, 2020

Provide value to your WordPress website visitors by giving each category and tag a description. Everyone wins!

Websites, hosting and domains: a simple (illustrated) guide

March 10, 2020
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Here's a "tiny house" story time to explain these three foundational pieces of a website.

Interior panels of an album's eco-wallet, showing track information and non-song copy.

Album Art wording: a checklist for musicians

October 21, 2019

You’ve got your tracks recorded, song order finalized, & title chosen — now get all of your copy together. Here's a handy checklist of what you need.

Hands flipping through file folders in a storage box.

Keep it together! “Asset management” for creators

October 3, 2019
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Musician, writer, maker, or artist? Here's how to organize & store all of your digital files, images, bits of copy, and links (so you can find them when you need them).

File formats: What to do with all your logo files

June 19, 2019

If you've got a bunch of brand identity files and don't know what's what, this handy reference can help. From vector to raster, EPS to JPEG, we've got you.