

To make your website content friendly and understandable, focus on the basics — and make friends with some great readability tools.
Did you know? For most websites, the experts recommend that you aim for a fifth-grade reading level or lower. This means that the average fifth-grader would be able to understand the content on your site.
It’s harder than it may seem! (Especially for those who come from journalism or academic backgrounds.)
To write at a fifth-grade level, focus on being clear and simple. For instance,
There are some great tools that help you assess and improve your writing.
Web content and copy should always help you reach your goals! When your readers can understand your message, they’re happier, too.
What copy on your site could you improve today?